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News
Activision Acquires Marvel Comic Rights
- Posted By Michael
Loewer, 08.30.2001
Strengthening its leadership as the top publisher of comic super hero brands, Activision, Inc. today announced it will bring Marvel's "First Family," The Fantastic Four, and "The Invincible" Iron Man to the interactive arena. Under the terms of the deal, Activision has acquired the exclusive worldwide rights to develop and publish interactive games for the next-generation console systems and the PC based on these franchises.
Greg Goldstein, Vice President of Brand Development and Licensing for Activision remarked:
"Activision is thrilled to extend our relationship with Marvel by adding these phenomenally rich characters to our slate of established brands. Both of these properties have entertained fans around the world in the form of comic books and other media for more than 35 years. We intend to take full advantage of current videogame hardware technology to bring these iconic super heroes to life as never before."
As added by Russ Brown, Senior Vice President of Consumer Products, Promotions, and Media Sales for Marvel:
"After seeing the excitement and success surrounding Activision's Marvel videogames, it is obvious to me that the people at Activision understand Super Heroes and know what our fans expect. Fantastic Four and Iron Man are two other properties that possess extremely loyal fan bases who have been waiting a long time to be able to share their adventures in the form of videogames."
Many older gamers have a special place in their hearts for the old-school Marvel Comics such as the Fantastic Four. Activision's acquisition of production rights for these franchises is an excellent move and we look forward to checking out the games.
Senior Editor Michael Loewer, signing off.
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