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Editorials   Nintendo and Apple, Sitting in a Tree
- By Lander Clinton

So I'm sitting at work and I have iTunes playing, and for some reason I decide to turn the visualizer on. Metroid music is currently playing, but that's besides the point.

Nintendo likes to say they don't follow the same business model as their competitors, but they are following the business model of another company- Apple.

That iTunes visualizer looks a lot like Electroplankton for the DS. The music creates the pictures, just like touching the pictures in Electroplankton makes music.

Both Apple and Nintendo are underdogs, both have a crazy fan-following, both innovate, both make simple-to-use products for the general consumer who seems to ignore them.

Nintendo's next system, the Revolution, will offer an online game store probably similar to the iTunes music store. Even the Game Boy Micro looks like a companion for you iPod. Even though it's old technology, it will not be a budget item, since Nintendo is going after the image-conscious consumer who needs the latest gadget.

The DS now and the Revolution in the future have slick interfaces that are as much fun to play with as they are to use for legitimate reasons, just like the little touchy-wheel on the original iPod.

Whenever an established thing is challenged, it must adapt or go extinct. Life is like that, media are like that. Nintendo has no problem making money as a company, but they are third in the market place and need to adapt.

Well, things are getting busy so I need to get back to work.