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Editorials   Nintendo Does TV Justice
- By Lander Clinton

In the past few days I've seen several different Nintendo commercials, and I haven't even watched that much TV! This means Nintendo is advertising during the programming that its target audience enjoys.

It's true, I was bitching for a while about Nintendo's terrible advertising campaign (or lack of one). No ads for Four Swords was the last straw and I had to write some pieces on NGenres, but Nintendo has made me a believer with its current crop.

One commercial features Baten Kaitos from Namco, Goldeneye: Rogue Agent from EA, and Metroid Prime 2: Echoes from Nintendo. Sure, Goldeneye is coming to all three consoles, but by advertising for it first, Nintendo has put the idea out there that it's first and foremost a GameCube game.

Another ad (which was hilarious) aired during Cartoon Network's Adult Swim. I missed the beginning twice, because Nintendo is still keeping the "GameCube" announcement at the end of their ads. What I saw were a bunch of midgets in Pikmin outfits running through city streets looking for a hot dog. They locate a vendor and one of the Pikmin steals the hot dog. They all run back to a guy sitting at a picnic table and he says "hey, I asked for mustard." His friend then says "hey, make it two." All the Pikmin run off to find some mustard and the commercial shows game footage. Pikmin all makes sense in the game, but seeing it acted out by real people makes it seem so ridiculous. How could that commercial NOT get your attention- the very concept of having 100 helper monkees is so bizarre!

In conclusion, Nintendo gets an A- for these new spots. All they need to do is put the GameCube message at the front and back of the commercial, and then run ads for more games!